I live in Lima, Perú. I am an engineer who loves reading and writing. Here you can read some of my thoughts about stuff I am passionate about: technology, innovation, data science, marketing, education and everything I learn. I am the founder of midd (marketing + innovation + data + decisions), a project (soon to be a company) which specializes in data science and artificial intelligence. If you want to contact me you can write to me to my e-mail address: aferrandiz (at) midd (dot) la or you can use the contact form in this site.